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As a leading hotel franchisor, Choice Hotels International has more than 60 years experience in developing brands and services that optimize hotel performance. Our single focus is on enhancing the return on investment for our owners and growing our brands strategically.We have over 5,000 properties open or under development in 44 nations and spend more than $50 million annually to market our brand names to travelers in local, regional, national, and international markets. Our diversified portfolio of brands includes Econo Lodge..
Econo Lodge hotels have a minimum of 40 rooms. Econo Lodge offers clean, comfortable, and affordable lodging to value-conscious travelers. Within the market segment, the brand is known for cleaner and safer rooms, and limited but meaningful amenities. It features special rooms for senior travelers with brighter lighting, lever-style handles on doors and sinks, grab bars in showers and baths, and large-buttons for telephones, TV remote controls, and telephones. For customer convenience, each room has a coffee pot.
Econo LodgeFINANCIAL/TERMS
Cash Investment: 20-30% of total project costs
Total Investment: $2M - $10M
SUPPORT & TRAINING PROVIDED
Financial Assistance Provided: Only via incentives. Current development incentive is for minorities and from time to time offer brand specific incentives.
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Co-Operative Advertising: Yes
Training: New franchisees and their General Managers are required to attend a week-long training session at corporate headquarters. |
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